Privacy Policy

PRIVACY & COOKIE POLICY
Last updated: 20 April 2026

This Privacy & Cookie Policy explains how personal data is collected, used, stored and protected when you visit and use www.luxuryrometour.com (the “Website”).

The Website is operated by Limo Vip Driver Soc. Coop. (“Luxury Rome Tour”, “we”, “us”, “our”), with registered office at Via Antonio Gramsci 100, 00015 Rome, Italy.

We are committed to protecting your privacy and processing your personal data in accordance with applicable data protection laws, including Regulation (EU) 2016/679 (“GDPR”) and applicable Italian privacy and cookie rules.

1. DATA CONTROLLER

The data controller for the processing of personal data through this Website is:

Limo VIP Driver
Registered office: Via Antonio Gramsci 100
VAT number: 18268001006
Email: info@luxuryrometour.com
Phone: +39 331 756 6672

2. WHAT PERSONAL DATA WE MAY COLLECT

We may collect and process the following categories of personal data:

  • Contact details, such as your name, email address, phone number and any other details you provide when contacting us or requesting information.
  • Booking or service request information, such as travel dates, pickup/drop-off locations, number of passengers, requested tours or transfers, and any information you voluntarily include in your message.
  • Payment-related information, if payments are made through the Website or through our payment service providers. We do not intentionally store full card details unless strictly necessary and lawfully permitted.
  • Technical and usage data, such as IP address, browser type, device information, operating system, referring URLs, pages viewed, date/time of access and general Website interaction data.
  • Cookie and tracking data, where enabled in accordance with your preferences.

3. HOW WE COLLECT YOUR DATA

We may collect personal data:

  • directly from you, when you fill in contact forms, request information, send us emails, make a booking enquiry or otherwise communicate with us;
  • automatically, through cookies and similar technologies, subject to applicable consent requirements;
  • from service providers involved in bookings, payments, analytics, hosting, website management or customer communication, where permitted by law.

4. PURPOSES AND LEGAL BASES OF PROCESSING

We process personal data only where we have a valid legal basis. In particular, we may process your data for the following purposes:

  • To respond to enquiries and provide quotes or booking assistance – legal basis: pre-contractual measures and/or performance of a contract.
  • To manage bookings, tours, transfers, payments and customer support – legal basis: performance of a contract.
  • To comply with legal and administrative obligations, including tax, accounting and regulatory requirements – legal basis: compliance with a legal obligation.
  • To protect our rights and prevent fraud, abuse or misuse of the Website – legal basis: legitimate interests.
  • To improve the Website, its performance and user experience through technical analysis or aggregated statistics – legal basis: legitimate interests and/or consent where required.
  • To send marketing communications, newsletters or promotional updates – legal basis: your consent, where required by applicable law.
  • To use analytics, profiling or advertising cookies and similar tools – legal basis: your consent, where required.

5. COMMUNICATIONS AND MARKETING

If you contact us, we may use your details to respond to your request and provide service-related communications.

Where required by law, we will send marketing communications only with your prior consent. You may withdraw your consent at any time by following the unsubscribe instructions in our communications or by contacting us at info@luxuryrometour.com.

6. COOKIES AND TRACKING TECHNOLOGIES

The Website may use cookies and similar technologies to ensure proper operation, remember user preferences, measure traffic and, where applicable, support analytics or marketing activities.

Cookies fall into the following categories:

  • Strictly necessary cookies: required for the basic functioning and security of the Website. These do not require prior consent where they are genuinely necessary.
  • Preference or functionality cookies: used to remember choices or improve certain features.
  • Analytics cookies: used to measure traffic and performance. Where these are not fully anonymised or otherwise exempt, they are activated only with your consent.
  • Marketing and profiling cookies: used to track users across websites, show personalised content or advertising, and measure campaign effectiveness. These are activated only with your consent.

When you first visit the Website, you may be presented with a cookie banner allowing you to accept, refuse or manage non-essential cookies. You can also change your cookie preferences at any time through the cookie settings tool, if available on the Website.

You may additionally manage cookies through your browser settings. Please note that disabling strictly necessary cookies may affect the proper functioning of the Website.

Important: the exact list of cookies, durations, providers and purposes may vary depending on the tools and plugins active on the Website at any given time. We recommend keeping the cookie table in your consent management platform or cookie scanner updated so that it accurately reflects the technologies actually in use.

7. IP ADDRESSES, LOGS AND WEBSITE SECURITY

We may collect IP addresses and server log information for system administration, Website security, fraud prevention, troubleshooting, and aggregated statistical analysis. This information may help us detect misuse, protect the Website and understand how visitors interact with our pages.

8. WHO WE SHARE YOUR DATA WITH

We may share personal data, where necessary and in accordance with applicable law, with:

  • our employees, collaborators and authorised personnel;
  • IT, hosting, maintenance and website service providers;
  • payment processors and financial service providers;
  • booking, operational, transport or customer support service providers where needed to deliver the requested services;
  • professional advisers, such as accountants, lawyers or auditors;
  • public authorities, regulators or law enforcement bodies, where required by law or for the protection of our legal rights.

All third-party providers acting on our behalf are required to process data only under appropriate contractual safeguards and only for authorised purposes.

9. INTERNATIONAL DATA TRANSFERS

Your personal data may be processed within the European Economic Area (“EEA”). If, in limited cases, personal data is transferred outside the EEA, we will ensure that appropriate safeguards are in place as required by GDPR, such as an adequacy decision, standard contractual clauses, or other lawful transfer mechanisms.

10. DATA RETENTION

We retain personal data only for as long as necessary for the purposes for which it was collected, including for legal, accounting, contractual and regulatory requirements.

Retention periods may vary depending on the type of data and the purpose of processing. For example:

  • enquiry data may be retained for the time necessary to handle your request and any related follow-up;
  • booking and transaction data may be retained for longer periods where required by tax, accounting or contractual obligations;
  • marketing data will be retained until you withdraw consent or object, or until the data is no longer needed for that purpose;
  • technical and cookie-related data will be retained according to the applicable cookie duration or internal security needs.

11. YOUR RIGHTS

Under GDPR, you may have the right to:

  • request access to your personal data;
  • request rectification of inaccurate or incomplete data;
  • request erasure of your data, where applicable;
  • request restriction of processing, where applicable;
  • object to processing based on legitimate interests;
  • withdraw consent at any time, where processing is based on consent;
  • request data portability, where applicable;
  • lodge a complaint with the competent supervisory authority.

To exercise your rights, please contact us at info@luxuryrometour.com. We may ask you for information necessary to verify your identity before responding to your request.

12. COMPLAINTS

If you believe that your personal data has been processed unlawfully, you have the right to lodge a complaint with the competent data protection authority. In Italy, the competent authority is the Garante per la protezione dei dati personali.

13. DATA SECURITY

We implement appropriate technical and organisational measures designed to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access.

However, no method of transmission over the internet or electronic storage is completely secure. While we take reasonable steps to protect your data, we cannot guarantee absolute security.

14. THIRD-PARTY WEBSITES

The Website may contain links to third-party websites, platforms or services. We are not responsible for the privacy practices, content or security of such third-party services. We encourage you to read their privacy policies before providing any personal data.

15. CHILDREN’S PRIVACY

The Website and our services are not directed to children, and we do not knowingly collect personal data from children in breach of applicable law.

16. CHANGES TO THIS POLICY

We may update this Privacy & Cookie Policy from time to time to reflect legal, technical or operational changes. Any updates will be published on this page together with the revised “Last updated” date.

17. CONTACT US

If you have any questions about this Privacy & Cookie Policy or about how we process your personal data, please contact:

Limo VIP Driver
Registered office: Via Antonio Gramsci 100
VAT number: 18268001006
Email: info@luxuryrometour.com
Phone: +39 331 756 6672